Kleenex To Use Sustainable Forest Goods in Products
Filed Under: Environmental News on August 12, 2009
Kimberly-Clark, the makers of Kleenex, Cottonelle, and Scott branded paper products, has announced that they will be using only sustainable forestry products in their paper and tissue products by 2011. Kimberly-Clark is the largest tissue maker in the world and own several well-known brands.
Most of the virgin forest cuts used in Kimberly-Clark products were in tissues and most of those trees were cut in Canada’s boreal.
Kimberly-Clark has changed their policy to move to environmentally-responsible wood fiber sources. These include managed forests, tree farms, etc. Specifically, Kimberly-Clark plans to stop using Canadian boreal altogether with the exception of woods that have been Forest Stewardship Council Certified.
This is a big step forward towards “greening” the Kleenex and other Kimberly-Clark brands.
The change is due in large part to the five-year campaign waged by Greenpeace called Kleercut. The campaign included advertising blasting Kimberly-Clark’s use of virgin forest trees in their products.
I’ll admit that I’m not a huge fan of Greepeace, but this was pure social, grassroots action at its finest. Well done.
