Nissan CEO Says Electric Vehicles Will Only Be 10% of Market in 10 Years
Filed Under: green automotive technology, zoomilife.com on September 10, 2009
Yet another automotive expert has attempted to explain to people that the electric vehicle will not be the dominant form of transportation in the near future. Back in July, Bosch executives explained how EVs aren’t likely to be a “significant” portion of the motor vehicle market for at least 20 years. Now, Nissan’s CEO has said much the same.
Carlos Ghosn, CEO of Nissan, speaking to a seminar in Michigan, explained that in ten years’ time, he predicts that electric vehicles will only make up about ten percent (10%) of the total global market in motor vehicles.
Like Bosch before him, Ghosn is getting a lot of flak from the electric press for his remarks. Like Bosch before him, though, the Nissan CEO is right. Like most emerging technologies just coming into their own in a market already saturated with options and that has an established culture behind it, EVs will have a lot of work to do to make headway against the traditional vehicles already ensconced in our cultures.
